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Videos
The sound of Big Data
This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...
Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
Videos
Male, pale and stale?
The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender diversity within their companies, and in particular,...
Catalogue: Congress 2013: Think Big
Author: Danielle Todd
June 15, 2013
Videos
The flow of enthusiasm in music
An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jamie Whelligan, Rijn Vogelaar
June 15, 2013
Research papers
The modern nomad in Asia
According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million people today. This phenomenon makes societies across...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Stephanie Herold
April 7, 2013
Research papers
Growing brands by connecting with deeper human motivations
The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...
Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
Research papers
Fun, fast and easy
Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Tom Ewing
April 7, 2013
Research papers
The myth of the brand in Asia
As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for making money. So how do brands work in Asia? Do...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: James Parsons
Company: Flamingo
April 7, 2013
Research papers
Doing more with less
Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012
Research papers
